Hardcover: 368 pages
Publisher: Columbia University Press August 11, 2004
Language: English
ISBN-10: 0231118783
ISBN-13: 978-0231118781
Product Dimensions:
8.3 x 6.2 x 1 inches
Shipping Weight: 1.2 pounds
Product Review
"This volume will be a useful addition to marketing and social sciences collections Recommended" -- Choice
"An intellectually rich, deeply researched history of mass-produced consumer good whose success depends on its ability to connect people emotionally." -- David Farber, Enterprise & Society
"A carefully detailed history An interesting read." -- Antiques & The Arts Weekly
"This well-written and nicely illustrated book illuminates how the imagery in greeting cards has reflected overt and covert classist assumptions." -- Cele C. Otnes
"A carefully detailed history." -- Antiques and the Arts Weekly
" A Token of My Affection is an important work of American studies and contributes much to business history." -- Catherine Gudis, American Studies
"A beautifully illustrated, painstakingly researched book [a] smart, ambitious, innovative study." -- Lori Merish, American Historial Review
Product Review
"Barry Shank's A Token of My Affection advances a complex and compelling argument linking economic structures to profoundly personal emotions. This is an original and insightful book." -- Elizabeth Dillon, Yale University
