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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Home > Book Accessories > Writing Stationery > Item 4
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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by Robert W. Bly
Sales Rank: 5419
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List Price: $18.00
$12.24
At Amazon
on 10-28-2008
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Paperback: 368 pages
Publisher: Holt Paperbacks; 3rd edition April 4, 2006
Language: English
ISBN-10: 0805078045
ISBN-13: 978-0805078046
Product Dimensions:
8.3 x 5.5 x 0.9 inches
Shipping Weight: 7 ounces
Product Review
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
--This text refers to an out of print or unavailable edition of this title.
Product Review
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times
-- Review
--This text refers to an out of print or unavailable edition of this title.
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Available from Amazon
Price: $12.24
Updated on 10-28-2008
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