The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour)

Guidelines and pointers for adding clarity and persuasiveness to business writing

Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.

The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer

Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps.

The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to:

• Transform your writing from "I" and "You" centered to "We" centered
• Quickly collect and organize the information you need
• Use "turn signals" to guide your reader from sentence to sentence
• Eliminate non-specific words and phrases from your writing
• Grab your readers' attention by choosing stronger nouns and verbs
• Manage your online and cross-cultural writing
• Focus first on getting each project written before concerning yourself with getting it right

In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position.