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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
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by Jeff Cox and Howard Stevens
Sales Rank: 271593
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List Price: $13.00
$11.05
At Amazon
on 12-5-2008
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Paperback: 255 pages
Publisher: Touchstone; Reprint edition January 3, 2001
Language: English
ISBN-10: 0684856018
ISBN-13: 978-0684856018
Product Dimensions:
8.4 x 5.5 x 0.6 inches
Shipping Weight: 11.2 ounces
Product Review
Jeff Cox has done it again. The coauthor of Zapp! and The Goal--bestselling business books that employ engaging fictional tales to advance a slew of practical suggestions--now teams with marketing specialist Howard Stevens to do for sales what his previous efforts did for motivation and productivity. In Selling the Wheel, he crafts a witty story around solid sales fundamentals that Stevens has gleaned from a quarter-century of research and analysis. Its hero is a fledgling old-time entrepreneur named Max who invents the wheel but can't get anybody to buy one. With marketing assistance from his wife ("In the olden days," Cox explains, "women almost always did the marketing"), and guidance from a cave-dwelling wise man, Max ultimately succeeds with help from four distinctly different types of salespeople, dubbed Closer, Wizard, Builder, and Captain. While this may sound silly when taken out of context, the story is entertaining and, more important, filled with sound tips that could help sales professionals and their managers deal with varying evolutionary phases of any product or service. Among its many nuggets: "Silence has been used for centuries as a closing technique. The game is simple. After asking a closing question, say nothing--because the person who speaks next loses." --Howard Rothman
--This text refers to an out of print or unavailable edition of this title.
From Library Journal
Cox Zapps! us with another business fable.
Copyright 1999 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
Available from Amazon
Price: $11.05
Updated on 12-5-2008
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