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The Quadrant Solution: A Business Novel That Solves the Mystery of Sales Success
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by Howard Stevens and Jeff Cox
Sales Rank: 1519218
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$0.01
At Amazon
on 10-13-2008
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Mass Market Paperback: 272 pages
Publisher: AMACOM October 12, 1992
Language: English
ISBN-10: 0814478107
ISBN-13: 978-0814478103
Product Dimensions:
8.8 x 5.9 x 0.8 inches
Shipping Weight: 8.8 ounces
From Publishers Weekly
A sales and marketing manual thinly veined as fiction, this fast-paced "business novel" brings to life the market quadrant concept developed by the H. R. Chally Group, a sales and customer assessment firm of which coauthor Stevens is chairman. Matching a salesperson's selling style, personality and knowledge to customers' needs is the gist of the quadrant theory, a tool applied by idealistic, upright hero David Kepler, the acting marketing chief at a Chicago electronics/computer firm where sales are sluggish despite superior product. Two plot devices--a potential romantic interest with a regional sales manager, and a conflict between Kepler and his glib, lunkheaded boss, who goes on medical leave but later returns--leaven the didactic story. Sales personnel will readily identify with the situations and characters presented. This savvy handbook affords readers the sensation of eavesdropping on high-level decision-making and infighting in the same vein as Cox's previous business novels, Zapp and The Goal.
Copyright 1990 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
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The Quadrant Solution: A Business Novel That Solves the Mystery of Sales Success
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Updated on 10-13-2008
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