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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing...
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Home > Medical Books > Behavioral Psychology > Item 15
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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing...
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by Hersh Shefrin
Sales Rank: 48961
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List Price: $19.95
$16.15
At Amazon
on 10-19-2008
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Paperback: 368 pages
Publisher: Oxford University Press, USA; 1 edition May 16, 2007
Language: English
ISBN-10: 0195304217
ISBN-13: 978-0195304213
Product Dimensions:
9.2 x 6 x 1.2 inches
Shipping Weight: 1.4 pounds
Product Review
Psychology rules the stock market, according to Hersh Shefrin. In Beyond Greed and Fear, Shefrin shows how bias, perception, and other aspects of psychology often rattle investors and move stocks. From the individual who keeps losers too long to overconfident money managers who mistakenly think they can predict financial trends, human nature foils investment returns. "Behavioral finance is everywhere that people make financial decisions. Psychology is hard to escape; it touches every corner of the financial landscape, and it's important. Financial practitioners need to understand the impact that psychology has on them and those around them. Practitioners ignore psychology at their peril," writes Shefrin, a finance professor at Santa Clara University. An academic volume geared toward financial professionals, the book details an emerging field known as behavioral finance, in which psychology is believed to be at least as important as market fundamentals, such as earnings and balance sheets. Shefrin describes how investors are motivated by fear, hope, overconfidence, and the need for short-term gratification. The book gives plenty of examples of investment mistakes, and analyzes them from a behavioral-finance perspective. While Beyond Greed and Fear targets professionals, individual investors will benefit from this look at an important mover of markets. --Dan Ring
--This text refers to an out of print or unavailable edition of this title.
From Library Journal
Behavioral finance is defined by Shefrin (finance, Santa Clara Univ.) as "a rapidly growing area that deals with the influence of psychology on the behavior of financial practitioners." This comprehensive study is aimed primarily at practitionersAportfolio managers, analysts, and financial advisersAwho, according to Shefrin, "need to know that because of human nature, they make particular types of mistakes." Shefrin provides a historical background of finance theory, studies of behavioral analysis, and a review of major contributions to the literature. The book is divided into six parts: behavioral finance, the stock market, individual investors, money managers, corporate executives, and options, futures, and foreign exchange. In addition to numerous case studies, Shefrin utilizes statistical charts and tables to illustrate his central theories and concepts. Important and thought-provoking, this study is recommended for academic faculty and students as well as finance practitioners.ALucy T. Heckman, St. John's Univ. Lib., NY
Copyright 1999 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing...
Available from Amazon
Price: $16.15
Updated on 10-19-2008
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