Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
Sales Rank: 215
List Price: $17.95 $12.21At Amazon on 10-7-2008
Paperback: 336 pages
Publisher: Collins Business; Revised edition December 26, 2006
Language: English
ISBN-10: 006124189X
ISBN-13: 978-0061241895
Product Dimensions:
7.8 x 5.3 x 0.8 inches
Shipping Weight: 10.4 ounces
Product Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
--This text refers to an out of print or unavailable edition of this title.
Product Review Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. -- Contemporary Psychology
The materials in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology--This text refers to an out of print or unavailable edition of this title.
Influence: The Psychology of Persuasion (Collins Business Essentials)
Available from Amazon Price: $12.21 Updated on 10-7-2008
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